Role
AI Creative Director
Concept Campaign · Generative AI
DogFather
A fictitious ultra-premium spirit, conceived, directed, and produced end to end with generative AI. Old-money mythology and rat-pack swagger, fronted by a distinguished animal don who speaks for the brand.
“Taste lies in the soul of a drink. Forged with craft, patience, and time.”
The Spot · 35 Seconds · 1080p
Google Veo 3.1 · Native AI Voiceover · No Music
The Brief
A spirit with a soul, and a don to vouch for it
DogFather is a self-initiated concept campaign: a fictitious ultra-premium spirit and the cinematic world around it. The idea is quiet power, an old-money sense of patience and craft, voiced by a distinguished animal don.
I wrote the concept and the voiceover, art-directed every frame, engineered the prompts, and cut the final spot. Every image and every line of voice is generative; the casting eye, the pacing, and the sound design are mine.
Casting the Don
I auditioned a whole roster before the bulldog took the role
Each candidate was generated and art-directed into the same noir, old-money world, then judged like a real casting session: presence, restraint, and the right amount of menace.
The PickEnglish bulldog, three-piece suit, by the fire.
DobermanNeon and cigarette smoke, pure noir.
Pit BullBrawler in a tailored suit.
PoodleOld-money elegance, a softer don.
The Bottle
The product had to feel earned
A crystal decanter, warm amber liquid, a crest on the label, shot like a hero still in a dim members' bar.
The Prompts
The craft is in the direction, not the button
A few of the actual prompts behind the film. The art direction, the casting, and the voice are all written, shot for shot.
“A photoreal portrait of a distinguished English bulldog as an old-money don, in a sharp three-piece charcoal suit and deep red tie, seated in a leather wingback chair beside a crackling fireplace in a wood-panelled study, warm lamplight, bookshelves and a globe behind him. Calm, confident, quietly powerful. Ultra-detailed fur and skin texture, visible pores, cinematic composition, shallow depth of field, vintage film look.”
Google Nano BananaThe Don · 16:9
“Hero product still: a crystal decanter of DogFather, warm amber spirit catching the light, a small crest on the label, resting on the polished bar of a dim members' club. Soft rim light, deep shadows, bokeh of bottles behind, cinematic and expensive, photoreal, shallow depth of field.”
Google Nano BananaThe Bottle · 16:9
“Slow camera dolly in on the bulldog don in his study. He speaks straight to camera with a gruff, deep, confident American accent: ‘Taste lies in the soul of a drink. Forged with craft, patience, and time.’ Ambient room tone, NO MUSIC.”
Google Veo 3.11080p · Audio OnNative Voiceover
Tools & Role
Solo, end to end
Stills
Google Nano Banana — characters, product, and liquid beauty renders.
Film + Voice
Google Veo 3.1 — 1080p film with native AI voiceover, no music.
My Role
Concept, Creative Direction, Art Direction, Copywriting, Prompt Engineering, Edit.
Format
35-second spot · 16:9 · self-initiated concept.