George Hawkins · AI Creative Director & UX/UI Principal
Twenty-five years designing enterprise products for FedEx, Disney, and PNC. Now I pair that craft with AI to design and build entire products myself, from blank page to shipped.
Client engagements, shipped products, and self-initiated studies, all held to the same standard. Studies are labeled on each piece and are not affiliated with the brands shown.
Thirteen screens to a first play, rebuilt as seven. Trailers before signup, one-tap accounts, an honest checkout, and a taste step that listens in plain language, then a home screen that visibly repays every answer.
The 21,000 pixel Escalade family page, torn down and rebuilt as a working responsive flagship: all six trims priced and compared in one view, a concierge that reasons about your life, and a Payment Studio. Live at three breakpoints.
The order becomes the hero. A predictive home that leads with your usual, a menu with numbers on every row, and a barista you can just talk to: three picks, a reason for each, nothing the store cannot make right now.
Six sedans from $37,090 to a commissioned flagship, rebuilt as one honest surface: price and monthly on every card, a true compare matrix, and a matcher that answers in plain language. A working page, live at three breakpoints.
A working product, not a mockup: type any US address and three AI models turn Google's photorealistic 3D tiles into your backyard with a pool in it. Judged by an AI jury, priced at seventeen cents a run, with a cinematic flyover as the upsell.
A complete luxury restaurant run by AI: a voice concierge that takes your order out loud, a one-tap Apple Pay checkout, an owner's CMS in the browser, and background films generated from the site's own stills. Fictitious restaurant, working product.
A teardown and rebuild of the flow a first responder depends on. Nine screens of manual entry become six AI-assisted moments: prefill from Health data, a medication label scan, first-class emergency contacts, and an Emergency Ready score.
Re-platformed the in-store point of sale for 2,000+ locations. Seven personas, a full service blueprint, and 65 screens designed across light and dark modes for tablet and mobile, built in React Native on Salesforce Commerce.
A fictitious ultra-premium spirit, conceived and produced end to end with generative AI. A bulldog don, an old-money noir world, and a 35-second film with a native AI voiceover. Google Nano Banana for the stills and product, Veo 3.1 for the film.
An AI company built end to end by one creative director: a brand, a marketing platform, and fourteen production apps, from voice agents to a COO assistant. Twenty-five years of design craft paired with AI engineering.
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Today I run Agentify AI, the agency I founded to pair twenty-five years of creative direction with AI engineering. The road here ran through Wipro’s Salesforce practice and before that I directed creative teams at Perficient, TRAFFIK, and Kelley Blue Book, shipping work for Disney parks, FedEx agents, PNC bankers, and Jiffy Lube bays. Strategy, research, and hands-on Figma come from the same set of hands, so nothing gets lost between the deck and the build.
Est. 1999
Running my own AI agency, built end to end: the brand, the platform, and fourteen production apps, from voice agents that answer the phones to a Claude-powered COO that runs the back office. Twenty-five years of craft, now shipping as working software.
Leading enterprise design engagements for FedEx, PNC, Jiffy Lube, Forward Air, Ross, and Yokogawa across the Salesforce ecosystem.
Client pitches, creative team leadership, and digital offerings for Edwards Life Sciences, Entrust Datacard, and Miracles for Kids.
High-profile interactive work for Disney, 20th Century Fox, Honda, Toyota, Best Buy, PIMCO, and Ford Motor Company.
Transformative digital experiences for AOL, Dell, Facebook, and Ford, plus a culture of innovation and top-talent hiring.
Built and ran a vehicle-graphics studio designing wraps and liveries for race cars, monster trucks, and Extreme Makeover: Home Edition.
Microsites, web design, and campaign work for Abbott Pharmaceutical, Bushnell, and Domino's.
A groundbreaking nationwide dealer advertising initiative reaching 4,000 dealerships across the country.
Learned the craft shipping web work for AOL, RE/MAX, CITGO, Butterball, ConAgra, and BreatheRight.
B.S. Multimedia: Web Design, Interactive Software, and 3D Animation. Oklahoma State University, class of 2002. Disney Institute training in Leadership Excellence, Employee Engagement, Quality Service, and Business Excellence.
Salesforce certified six times over: AI Specialist, AI Associate, Associate, Experience Cloud, Service Cloud, and Sales Cloud.
Onsite workshops, stakeholder interviews, and user research at scale; for Yokogawa that meant 300 interviews across nine countries. We know exactly which problem is worth solving.
Personas, journey maps, service blueprints, and a rebuilt information architecture. The strategy fits on one page or it is not finished.
High-fidelity interface and interaction design in Figma, built on systems like Salesforce Lightning and Material Design. Every screen ships with states, motion specs, and the reasoning behind it.
Reusable component libraries, style guides, and engineering hand-off that teams thank you for, finished with a design QA pass on the real build.
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