George Hawkins · AI Creative Director & UX/UI Principal
Twenty-five years designing enterprise products for FedEx, Disney, and PNC. Now I pair that craft with AI to design and build entire products myself, from blank page to shipped.
Client engagements, shipped products, and self-initiated studies, all held to the same standard. Studies are labeled on each piece and are not affiliated with the brands shown.
Thirteen screens to a first play, rebuilt as seven. Trailers before signup, one-tap accounts, an honest checkout, and a taste step that listens in plain language, then a home screen that visibly repays every answer.
The 21,000 pixel Escalade family page, torn down and rebuilt as a working responsive flagship: all six trims priced and compared in one view, a concierge that reasons about your life, and a Payment Studio. Live at three breakpoints.
The order becomes the hero. A predictive home that leads with your usual, a menu with numbers on every row, and a barista you can just talk to: three picks, a reason for each, nothing the store cannot make right now.
Six sedans from $37,090 to a commissioned flagship, rebuilt as one honest surface: price and monthly on every card, a true compare matrix, and a matcher that answers in plain language. A working page, live at three breakpoints.
A working product, not a mockup: type any US address and three AI models turn Google's photorealistic 3D tiles into your backyard with a pool in it. Judged by an AI jury, priced at seventeen cents a run, with a cinematic flyover as the upsell.
A complete luxury restaurant run by AI: a voice concierge that takes your order out loud, a one-tap Apple Pay checkout, an owner's CMS in the browser, and background films generated from the site's own stills. A working product, not a mockup.
An Uber for the Boring tunnels: set a destination, an autonomous Tesla picks you up door to door, dives into a glowing Loop tunnel, and glides beneath the traffic. The real Tesla lineup, a white hyperloop ride that accelerates to warp, a live playable app.
A turnkey used-car storefront and phone-first CMS on one live database: photograph the VIN and Gemini Vision plus the federal NHTSA decoder write the listing; sell the car, tap once, and the website and Grace, the voice concierge, both already know. Live with nine used Cadillacs at Sterling Motorcars.
Service departments lose booked bays to missed calls. Dealer Service Bay is the service operations tool a shop runs from a phone, in two workspaces: a light Front Office for the desk and a dark Shop Floor for the garage. Check a car in, move it bay to bay, mark it picked up, while Gus answers the after-hours line and books real appointments through server-validated tools, a recovery queue prices every missed call, and the ticker closes at $2,735, modeling the published industry benchmark of $853,320 per lane. The service pillar of Agentify DealFlow.
Federal contractors drown in solicitations. Beltway reads the whole stack, scores every notice from 0 to 100 against the demonstration firm Ironvale Federal Systems, and writes capture briefs where every claim cites the exact requirement line; click a citation and the source scrolls into view and lights up. All 32 briefs cost $0.73 of AI, and the live site makes zero AI calls.
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11Apple HealthMedical ID · AI-Assisted Emergency Prefill↗ 12Jiffy LubeGlobal POS · 2,000+ Locations Re-Platformed↗ 13DogFatherAI Film · Bulldog Don, Original Spirit↗ 14Agentify AIFounder & Creative Director · 14 Production Apps↗ 15FedExCustomer Experience Desktop · $1.2B Impact↗ 16FedExSupport Hub · One Front Door for Customers↗ 17PNCThe EDGE Experience · 197 Steps to Seven↗ 18DisneyCenterstage · Park Guest Companion App↗ 19ToyotaToyota Connect · Global Employee Intranet↗ 2020th Century FoxQuick View · Global Content Platform↗Twenty-five years across agencies and consultancies taught me one thing: clarity is the rarest luxury on a screen.
Today I run Agentify AI, the agency I founded to pair twenty-five years of creative direction with AI engineering. The road here ran through Wipro’s Salesforce practice and before that I directed creative teams at Perficient, TRAFFIK, and Kelley Blue Book, shipping work for Disney parks, FedEx agents, PNC bankers, and Jiffy Lube bays. Strategy, research, and hands-on Figma come from the same set of hands, so nothing gets lost between the deck and the build.
Est. 1999
Running my own AI agency, built end to end: the brand, the platform, and fourteen production apps, from voice agents that answer the phones to a Claude-powered COO that runs the back office. Twenty-five years of craft, now shipping as working software.
Leading enterprise design engagements for FedEx, PNC, Jiffy Lube, Forward Air, Ross, and Yokogawa across the Salesforce ecosystem.
Client pitches, creative team leadership, and digital offerings for Edwards Life Sciences, Entrust Datacard, and Miracles for Kids.
High-profile interactive work for Disney, 20th Century Fox, Honda, Toyota, Best Buy, PIMCO, and Ford Motor Company.
Transformative digital experiences for AOL, Dell, Facebook, and Ford, plus a culture of innovation and top-talent hiring.
Built and ran a vehicle-graphics studio designing wraps and liveries for race cars, monster trucks, and Extreme Makeover: Home Edition.
Microsites, web design, and campaign work for Abbott Pharmaceutical, Bushnell, and Domino's.
A groundbreaking nationwide dealer advertising initiative reaching 4,000 dealerships across the country.
Learned the craft shipping web work for AOL, RE/MAX, CITGO, Butterball, ConAgra, and BreatheRight.
B.S. Multimedia: Web Design, Interactive Software, and 3D Animation. Oklahoma State University, class of 2002. Disney Institute training in Leadership Excellence, Employee Engagement, Quality Service, and Business Excellence.
Salesforce certified six times over: AI Specialist, AI Associate, Associate, Experience Cloud, Service Cloud, and Sales Cloud.
Onsite workshops, stakeholder interviews, and user research at scale; for Yokogawa that meant 300 interviews across nine countries. We know exactly which problem is worth solving.
Personas, journey maps, service blueprints, and a rebuilt information architecture. The strategy fits on one page or it is not finished.
High-fidelity interface and interaction design in Figma, built on systems like Salesforce Lightning and Material Design. Every screen ships with states, motion specs, and the reasoning behind it.
Reusable component libraries, style guides, and engineering hand-off that teams thank you for, finished with a design QA pass on the real build.
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