Over the past two decades, I’ve shaped digital experiences across startups, agencies, and global enterprises. My journey began in the early days of the web, blending graphic design fundamentals with emerging technologies like Flash and interactive media.
From leading creative strategy at national ad agencies to building enterprise platforms for brands like FedEx, Toyota, and PNC Bank, I’ve consistently focused on designing systems that empower people—especially those behind the scenes.
Today, I specialize in enterprise solutions, Salesforce ecosystems, and AI-driven service design. Whether it’s reimagining intranets for thousands of employees or crafting tools that streamline operations, my work is rooted in empathy, clarity, and collaboration. I take pride in building products people love to use—and teams people love to be part of.
Phone
Services
Innovative Solutions
I thrive on delivering forward-thinking solutions that harness the latest technologies, ensuring your brand stays ahead in a competitive landscape.
Disruptive Thinking
I believe in breaking boundaries. This disruptive approach challenges norms, paving the way for fresh, bold designs that stand out.
Agile Mindset
Every customer deserves a forever relationship, working as an extension of their team to drive long-term success and growth.
Collaborative Culture
Experience the power of teamwork. A collaborative culture fosters innovation, efficiency, and exceptional results. Let's work together to achieve your goals.
Experience
Aug 2018 – Present
Wipro Consultancy Inc.
Global Creative Director, UX/UI Principal Consultant - Wipro Salesforce Practice
As a seasoned Global Creative Director and Principal Consultant at Wipro Salesforce Practice, I have successfully led transformative digital initiatives for leading organizations like FedEx and Forward Air. With a focus on user experience and innovation, I have negotiated impactful solutions that have streamlined operations, improved efficiency, and enhanced customer satisfaction. My expertise in Salesforce, UX design, and project management, coupled with my strong interpersonal skills, has enabled me to drive successful digital transformations across
various industries.
Feb 2016 – Aug 2018
TRAFFIK, Global Advertising Agency
Creative Director
Led strategic growth and innovation through policy development, client engagement, and digital transformation initiatives. Successfully pitched and managed major accounts including Entrust Datacard and Edwards Life Sciences. Directed UX and IA efforts to unify web presence, mentored cross-functional teams, and built high-performing creative departments through empathetic leadership and collaborative culture.
Jan 2008 – Aug 2018
Perficient
Creative Director to Executive Creative Director
Executive Creative Director with a proven track record of leading multidisciplinary teams and delivering transformative digital experiences for Fortune 500 clients including Disney, Honda, Toyota, and 20th Century Fox. Spearheaded high-impact web, mobile, and intranet projects, blending creative vision with technical execution. Championed innovation, mentored top talent, and drove strategic pitches that won major accounts. Known for elevating brand experiences through user-centric design, operational efficiency, and cutting-edge technology.
Tools
Figma
Design
Slack
Communication
GitHub
Development
Notion
Documentation
Linear
Creating & managing tasks
Zoom
Meetings