Client: Capistrano Valley Christian Schools (CVCS)
Services: Art Direction, Branding, Content Creation, Design, Event Planning & Promotion, Logo Design, Marketing, Print, Strategy
Platform: Logo Design, Branding
Role: Business Development, Project Leadership, Brand Strategist, Creative Director, Designer
Duration: 6 Weeks
Location: Hybrid

The Challenge

CVCS needed a refreshed brand identity that would resonate with its community, reflect its values, and elevate its presence in the local education landscape. The existing branding lacked cohesion and emotional impact, making it difficult to unify messaging across events, communications, and outreach efforts.

The Vision

The goal was to create a brand that honored CVCS’s legacy while inspiring future growth. A visual identity that would strengthen community ties, energize school events, and communicate the school’s mission with clarity and heart.

The Solution

We developed a comprehensive branding and marketing strategy that included a new logo, promotional materials, and event campaigns—all designed to reflect CVCS’s faith-based values and academic excellence.

Key deliverables included:

• Logo Design: A timeless, symbolic mark that captured the school’s spirit and heritage

• Branded Collateral: Flyers, mailers, and signage for events and outreach

• Event Promotion: Campaigns that boosted attendance and community involvement

• Strategic Messaging: Clear, consistent language across all touchpoints

• Digital & Print Assets: Designed in Photoshop, Illustrator, and InDesign for multi-platform use

Impact & Results

• Increased brand awareness across the local community

• Higher attendance at school events and open houses

• Strengthened emotional connection between CVCS and its families

• Unified visual identity across all marketing channels

My Role

As Business Developer, Brand Strategist, Creative Director, and Designer, I led the project from concept to execution:

• Conducted brand research and stakeholder interviews

• Defined visual direction and messaging strategy

• Designed logo and marketing materials across digital and print

• Directed event promotion and community outreach efforts

• Delivered a cohesive brand system that empowered CVCS to soar