Client: 20th Century Fox
Services: Branding, Web Design, Portal Development
Platform: Microsoft SharePoint
Role: Project Leadership, UX Strategist, Creative Director
Duration: 20 Weeks
Location: Hybrid

The Challenge

Fox Entertainment needed a scalable solution to distribute promotional content—trailers, posters, and marketing assets—to a vast network of global affiliates. The existing system was fragmented, slow, and lacked intuitive access, leading to delays, inconsistent branding, and missed engagement opportunities.

The Vision

Imagine a world where every affiliate, regardless of location, could instantly access the latest promotional materials—without emails, FTPs, or manual requests. Our goal was to create a centralized, self-service portal that would streamline content distribution and elevate the brand experience across all markets.

The Solution

We designed and developed a cutting-edge Marketing and Asset Portal using Microsoft SharePoint, tailored to the needs of Fox’s global network.

Key features included:

• Smart Search & Filtering: Quickly locate assets by title, genre, release date, or format

• Intuitive UX Design: Clean navigation and responsive layout for desktop and mobile

• Self-Service Downloads: Affiliates could instantly download trailers, posters, and press kits

• Branded Experience: Custom styling aligned with Fox’s visual identity

• Secure Access Controls: Role-based permissions to protect sensitive content

Impact & Results

• Reduced asset delivery time from days to minutes

• Enabled 24/7 access for hundreds of affiliates worldwide

• Improved brand consistency across promotional campaigns

• Received positive feedback from affiliate teams for ease of use and reliability

My Role

As Project Lead, UX Strategist, and Creative Director, I guided the project from concept to launch:

• Conducted stakeholder interviews and affiliate research

• Defined user flows and wireframes

• Led creative direction and branding integration

• Oversaw SharePoint customization and QA testing

• Delivered training materials and onboarding support