Client
Services
Platform
Client Friar Tux
Project Creative Direction · Brand Strategy · Photoshop · InDesign · Web Design
Length 8-week Engagement
Location Hybrid
Spearheaded the revitalization of the Friar Tux brand. By simplifying the name and crafting a captivating logo, we forged a stronger connection with a modern audience.
Leveraging the power of real people and authentic stories, we created a campaign that resonated deeply, driving significant brand recognition and revenue growth.
My focus on genuine consumer experiences built trust and loyalty, solidifying Friar Tux's position as a leading choice for formal wear.
Role Business Development, Project Leadership, Brand Strategist, Creative Director
