Client 20TH CENTURY FOX
Project Maps, Wait Times, Park Hours Mobile Application
Length 20 Week Engagement
Location Hybrid
Imagine a world where network affiliates could effortlessly access a vast library of promotional content, streamlining their programming and captivating audiences. This vision drove the development of a cutting-edge marketing asset repository for Fox Entertainment. By providing a user-friendly platform for affiliates to self-serve and distribute movie trailers, posters, and other marketing materials, we empowered them to deliver engaging content to their viewers with unprecedented efficiency.
Skills Creative Direction · Brand Strategy · Web Design · Microsoft Sharepoint
Client Cannon
Project Spec Creative
Length 5 Day Engagement
Location Hybrid
As the lead creative, I spearheaded the development of a captivating new website for Canon. By focusing on the passion and creativity of photographers and videographers, I designed a visually stunning and user-friendly platform that showcased the power of Canon products. This project not only revitalized the brand's online presence but also inspired countless users to capture amazing shots with Canon equipment.
Skills Creative Direction · Brand Strategy · Photoshop
Client Capistrano Valley Christian Schools
Project ReBrand, Logo Design, Promotional Material
Length 6-week Engagement
Location Hybrid
Capistrano Valley Christian Schools (CVCS) sought to reinvigorate their brand and foster deeper connections with parents and boosters. By updating their logo and creating engaging promotional materials, CVCS aimed to elevate their brand image and drive increased participation in school events.
Skills Creative Direction · Brand Strategy · Photoshop · Illustrator · InDesign
Client Disneyland Park
Project Maps, Wait Times, Park Hours Mobile Application
Length 6-week Engagement
Location Hybrid
The My Disney Experience app is a one-stop shop for planning and managing your Walt Disney World vacation.
Skills Creative Direction · Brand Strategy · Photoshop · Illustrator · InDesign
Client: Entrust Datacard
Project: Refresh and Website Design
Length: 24 Weeks
Location: Hybrid/Remote
After the merger, Entrust Datacard had three distinct websites with disjointed branding, messaging and technology. I led a rigorous process of discovery, information architecture and UX design to create a consistent, unified web presence.
Skills Business Development · Leadership · UX Strategy · Creative Direction
Client: FedEx
Project: FedEx Customer Experience Desktop (CED)
Length: 2-Year Engagement
Location: Hybrid/Remote
Lead all facets of the design process and execution on the vision and user experience from start to finish. Created workflows, wireframes, information architecture maps, and developed visual mock-ups with over 100 interactive prototypes. Leveraging FedEx’s brand guidelines while aligning with Salesforce Enterprise App Experience Lightning Design System.
Skills Salesforce Service Cloud and Figma · Photoshop · Microsoft Word · G Suite · Collaboration · Flexibility
Client: FedEx
Project: FedEx Support Hub
Length:18-week Engagement
Location: Hybrid/Remote
Directed a comprehensive UX redesign of FedEx’s Salesforce Service Cloud Implementation, FedEx Support HUB, resulting in a significantly improved user experience and increased agent efficiency.
Skills Salesforce Experience Cloud · Agentforce · Figma · Photoshop · Microsoft Word · Collaboration · Resilience
Client: First Solar
Project: Headquarters Command Center
Length: 12 Weeks
Location: Hybrid/Remote
I executed the design and lead development of a cutting-edge, 40-foot interactive wall for First Solar's headquarters command center. This innovative solution revolutionized the way the company monitored and maintained its global solar operations. By leveraging advanced visualization techniques and intuitive user interfaces, I created a powerful tool that enabled real-time monitoring of solar panels, switchyards, and other critical components. This digital transformation empowered First Solar to optimize performance, increase efficiency, and maintain a competitive edge in the renewable energy industry.
Skills Creative Direction · Photoshop
Client: Friar Tux
Project: Rebrand, Website Redesign, Email Marketing
Length: 8 Weeks
Location: Hybrid/Remote
Spearheaded the revitalization of the Friar Tux brand. By simplifying the name and crafting a captivating logo, we forged a stronger connection with a modern audience.
Leveraging the power of real people and authentic stories, we created a campaign that resonated deeply, driving significant brand recognition and revenue growth. Our focus on genuine consumer experiences built trust and loyalty, solidifying Friar Tux's position as a leading choice for formal wear.
Skills Creative Direction · Brand Strategy · Photoshop · InDesign · Web Design
Client: Holiday Inn
Project: Rebrand, Website Redesign
Length: 12 Weeks
Location: Hybrid/Remote
Partnered with Holiday Inn to create a unique dining experience. By developing a distinctive brand identity and engaging marketing materials, we transformed the restaurant into a local hotspot. The rebranding effort, including a new name, logo, and website, successfully positioned 12 Sixty as a premier destination for Southern California diners.
Skills Creative Direction · Brand Strategy · Photoshop · InDesign · Web Design
Client: Honda
Project: Microsoft Sharepoint Intranet
Length: 10 Weeks
Location: Hybrid/Remote
The goal was to foster a sense of community and collaboration among independent business units across North America. By leveraging digital transformation, we sought to bridge the gap between these units, creating a more connected and engaged workforce. I played a pivotal role in leading the discovery phase, conducting virtual design prototyping sessions, and ensuring the seamless integration of innovative digital solutions.
Skills Microsoft SharePoint · Photoshop · Illustrator
Client: Jiffy Lube
Project: Global Point of Sale (POS) Application
Length: 18 Weeks
Location: Remote
Championed comprehensive discovery sessions and user interviews, culminating in the development of 7 detailed user personas to inform the re-platforming of the in-store POS application for over 2000 Jiffy Lube locations. Re-envisioned the entire employee and shoulder to shoulder experience leveraging Figma for prototyping.
Skills Salesforce Commerce and Communities Clouds · Figma · Photoshop· React Native · Microsoft Word · Google Suite
Client: Jiffy Lube
Project: Service Blueprint
Length: 18 Weeks
Location: Hybrid/Remote
Mapped out the customer journey, identifying pain points, and optimizing processes for efficiency and customer satisfaction.
This included analyzing wait times, technician workflows, and communication touchpoints to streamline operations and enhance the overall customer experience.
Skills Salesforce Commerce and Service Clouds · Figma · Photoshop · Miro · Google Suite
Client: PNC Bank
Project: Digital Transformation
Length: 1.5 Years
Location: Hybrid/Remote
PNC Bank's digital transformation project implemented Salesforce Sales and Service Cloud to revolutionize sales and service operations. By streamlining processes, enhancing customer experience, and leveraging advanced analytics, this project drove business growth. Key deliverables included Salesforce implementation, data migration, user training, customization, mobile enablement, and advanced analytics. The project resulted in improved customer satisfaction, increased sales productivity, enhanced operational efficiency, data-driven decision making, and improved collaboration among teams.
Skills Salesforce Service and Service Clouds · Figma · Photoshop · Miro · Google Suite
Client: Race Ready Wraps
Project: Business Owner
Length: 3 Years
Location: Onsite
Your vision, wrapped in excellence. We specialized in high-quality vehicle wraps, transforming ordinary cars into extraordinary eye-catchers. From sleek corporate branding to bold custom designs, our expert team delivered flawless installations that last. Whether you're a business owner, race car enthusiast, or simply looking to stand out, Race Ready Wraps is your one-stop shop for top-notch vehicle wrapping solutions.
Skills Business Owner · Leadership · Branding · Creative Direction · Installation
Client: Remita Health
Project: Rebrand and Web Design
Length: 12 Weeks
Location: Hybrid/Remote
Leaders from across the healthcare industry joined together with a common goal—to establish a new vision for hospice care.
Skills Business Development · Leadership · Brand Strategy · Creative Direction
Client: Toyota North America
Project: Microsoft Sharepoint Intranet
Length: 24 Weeks
Location: Hybrid/Remote
Our goal was to foster deeper engagement and create a more visually compelling experience for Toyota's employees. To achieve this, we delved into user research, conducting nationwide interviews and leading discovery sessions to uncover valuable insights. The resulting data-driven solutions seamlessly integrated with Toyota's existing systems, enhancing employee productivity and satisfaction. I played a pivotal role in leading the pitch, design and development of these innovative digital experiences.
Skills Microsoft SharePoint · Photoshop · Illustrator