The Art of Creating Trust:
Rebrand for a Global Technology Leader
Following the successful merger of Entrust and Datacard, the organization needed to tell a fully integrated brand story across their new product portfolio. I was engaged to help define a messaging platform, streamline communications and develop a cohesive advertising campaign.
Post-merger, Entrust Datacard faced a fragmented digital landscape with three disparate websites. To establish a cohesive brand identity and user experience, I spearheaded a comprehensive redesign. By conducting in-depth user research and information architecture, I developed a unified web presence that streamlined navigation, improved accessibility, and elevated the overall brand experience.
Carefully structured to provide an intuitive user journey, balancing educational content, interactive features, and community engagement.
Early wireframes led to interactive prototypes, which were tested and iterated on. This phase was crucial for refining user flows and interface elements.
Focused on creating a visually appealing and emotionally engaging experience. The design incorporated nature-inspired themes, intuitive icons, and an easy-to-navigate layout.
Special attention was given to making the website accessible to all users, including those with disabilities. Features like screen reader compatibility, color contrast optimization, and scalable text were included to ensure a seamless user experience for everyone. WCAG 2.2 AAA
The journey of the Entrust Datacard website, from its inception to becoming a pivotal tool in the hands of trust and security conscious users, exemplifies the impact of user-centered design and agile development practices. It has evolved from a complex website into a platform that fosters relationships between consumers and there cred cards deeply invested in sustainability. The Entrust Datacard website is more than just a suite of products; it's a testament to how technology can be harnessed to drive positive change and promote a more trusted way of living.